@font-face{font-family:PlooiBody;src:url('/assets/plooi/fonts/hanken-grotesk-latin.woff2') format('woff2');font-style:normal;font-weight:400 800;font-display:swap}
@font-face{font-family:PlooiDisplay;src:url('/assets/plooi/fonts/bricolage-grotesque-latin.woff2') format('woff2');font-style:normal;font-weight:400 800;font-display:swap}
@font-face{font-family:PlooiMono;src:url('/assets/plooi/fonts/jetbrains-mono-latin.woff2') format('woff2');font-style:normal;font-weight:400 800;font-display:swap}

.pl-story{--pl-bg:#f5f7fa;--pl-paper:#fcfdfe;--pl-ink:#1a1814;--pl-muted:#656d78;--pl-blue:#1f4788;--pl-blue-soft:#dce6f2;--pl-line:#d5dce4;color:var(--pl-ink);font-family:PlooiBody,Arial,sans-serif;font-size:18px;line-height:1.48;overflow-x:clip}
.pl-story *{box-sizing:border-box}
.pl-story a{text-decoration:none}
.pl-story button{font:inherit}
.pl-story :focus-visible,.pl-image-dialog :focus-visible{outline:3px solid #668fd0;outline-offset:4px}
.pl-wrap{width:min(100% - 48px,1320px);margin-inline:auto}
.pl-index{display:block;color:var(--pl-blue);font:600 11px/1.4 PlooiMono,monospace;letter-spacing:.12em;margin-bottom:24px}
.pl-section{padding:clamp(96px,12vw,178px) 0;scroll-margin-top:40px}
.pl-section-intro{max-width:970px;margin-bottom:clamp(48px,6vw,92px)}
.pl-section-intro h2,.pl-control h2{font:600 clamp(48px,7.5vw,105px)/.99 PlooiDisplay,Arial,sans-serif;letter-spacing:-.02em;margin:0 0 28px}
.pl-section-intro h2 em,.pl-control h2 em{font-style:normal;color:var(--pl-blue)}
.pl-section-intro>p{font-size:clamp(18px,2.05vw,25px);line-height:1.48;color:#4f5966;max-width:800px;margin:0}
[data-reveal]{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
[data-reveal].is-visible{opacity:1;transform:none}

/* Hero: one large claim, the product grammar, then the actual interface below. */
.pl-hero{position:relative;background:var(--pl-bg);border-bottom:1px solid var(--pl-line)}
.pl-grid-skin{position:absolute;inset:0;opacity:.4;pointer-events:none;background-image:radial-gradient(#91a1b3 1px,transparent 1px);background-size:27px 27px;mask-image:linear-gradient(90deg,transparent 18%,#000 84%)}
.pl-hero-inner{position:relative;min-height:100svh;padding-top:128px;display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);grid-template-rows:1fr auto auto;column-gap:clamp(30px,5vw,88px)}
.pl-hero-copy{align-self:center;padding:54px 0 76px;position:relative;z-index:2}
.pl-hero-copy h1{font:700 clamp(54px,6.8vw,96px)/1 PlooiDisplay,sans-serif;letter-spacing:-.015em;margin:0 0 38px;max-width:850px}
.pl-headline-muted{color:#65717e}
.pl-headline-strike,.pl-headline-underline{position:relative;white-space:nowrap}
.pl-headline-strike::after,.pl-headline-underline::after{content:"";position:absolute;left:-3%;right:-3%;height:.07em;border-radius:40% 60% 50% 45%/60%;transform:rotate(-1.5deg);transform-origin:left center}
.pl-headline-strike::after{top:50%;background:var(--pl-ink)}
.pl-headline-underline::after{bottom:-.075em;background:var(--pl-blue)}
.pl-headline-underline-first::after{right:-.18em}
.pl-headline-underline-last::after{left:-.12em}
.pl-headline-affirm{color:var(--pl-blue)}
.pl-hero-copy>p{font-size:clamp(19px,2.1vw,28px);line-height:1.42;max-width:640px;color:#424c5a;margin:0 0 37px}
.pl-actions,.pl-final-actions{display:flex;flex-wrap:wrap;align-items:center;gap:12px}
.pl-button{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;min-height:52px;padding:12px 20px;border-radius:999px;font:700 15px/1.2 PlooiBody,sans-serif;transition:transform .2s ease,background .2s ease,color .2s ease;border:1px solid transparent}
.pl-button:hover{transform:translateY(-2px)}
.pl-button-primary{background:var(--pl-blue);color:white!important}
.pl-button-primary:hover{background:#15386e}
.pl-button-quiet{color:var(--pl-ink)!important;border-color:rgba(26,24,20,.3);background:rgba(255,255,255,.55)}
.pl-button-outline{border-color:rgba(26,24,20,.3);color:var(--pl-ink)!important}
.pl-hero-form{align-self:center;height:min(570px,60vh);min-height:400px;position:relative}
.pl-fold-card{position:absolute;z-index:1;width:clamp(156px,15vw,217px);background:rgba(252,253,254,.96);border:1px solid #c9d3df;border-radius:14px;padding:17px 18px;box-shadow:0 18px 40px rgba(24,45,75,.09);display:flex;flex-direction:column;gap:3px}
.pl-fold-card small{font:600 9px/1.3 PlooiMono,monospace;letter-spacing:.09em;color:var(--pl-blue)}
.pl-fold-card strong{font:700 clamp(17px,1.8vw,24px)/1.12 PlooiDisplay,sans-serif;letter-spacing:-.03em}
.pl-fold-card span{font-size:13px;color:#737e8b}
.pl-fold-card-brief{top:5%;left:0}.pl-fold-card-interview{top:28%;right:0}.pl-fold-card-insight{top:52%;left:8%}.pl-fold-card-persona{top:75%;right:7%}
.pl-fold-wires{position:absolute;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none}
.pl-fold-wires path{fill:none;stroke:rgba(31,71,136,.37);stroke-width:1.1;stroke-linecap:round;stroke-dasharray:4 9;animation:pl-wire-flow 2.4s linear infinite}
.pl-fold-wires path:nth-child(2){animation-delay:-.4s}.pl-fold-wires path:nth-child(3){animation-delay:-.8s}
@keyframes pl-wire-flow{to{stroke-dashoffset:-28}}
.pl-hero-bottom{grid-column:1/-1;display:flex;justify-content:space-between;align-items:center;gap:16px;border-top:1px solid rgba(26,24,20,.15);padding:18px 0;color:#3c4c63;font:600 12px/1.4 PlooiMono,monospace}
.pl-hero-brand{display:inline-flex;align-items:center;gap:10px;color:var(--pl-ink)}
.pl-hero-brand img{display:block;width:32px;height:28px}
.pl-hero-brand strong{font:700 23px/1 PlooiDisplay,sans-serif;letter-spacing:-.035em}
.pl-meta{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,1fr);gap:24px;border-top:1px solid rgba(26,24,20,.14);padding:29px 0 39px}
.pl-meta>div{display:flex;flex-direction:column;gap:10px}.pl-meta span{font:600 11px PlooiMono,monospace;color:#657081;text-transform:uppercase;letter-spacing:.07em}.pl-meta strong{font:600 16px/1.4 PlooiBody,sans-serif}.pl-meta a{color:var(--pl-blue);text-decoration:underline;text-underline-offset:3px}

.pl-problem{background:#fff}
.pl-pattern-compare{border:1px solid #cbd6e4;border-radius:18px;overflow:hidden;background:#edf3f9;box-shadow:0 25px 65px rgba(24,45,75,.09)}
.pl-pattern-compare-top{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:17px 24px;background:#f7f9fc;border-bottom:1px solid #cbd6e4}
.pl-pattern-compare-top>span{font:650 11px/1.3 PlooiMono,monospace;letter-spacing:.08em;color:#586b83;white-space:nowrap}
.pl-pattern-tabs{display:flex;flex-wrap:wrap;gap:5px}.pl-pattern-tabs button{border:1px solid transparent;border-radius:999px;background:transparent;color:#536277;padding:8px 15px;font:700 13px/1.2 PlooiBody,sans-serif;cursor:pointer;transition:background .2s ease,color .2s ease}.pl-pattern-tabs button:hover{background:#e4ebf5}.pl-pattern-tabs button[aria-selected="true"]{background:var(--pl-blue);color:#fff}
.pl-pattern-compare-grid{display:grid;grid-template-columns:minmax(0,.87fr) minmax(0,1.13fr)}
.pl-chat-side,.pl-method-side{min-width:0;padding:clamp(25px,3.4vw,48px)}
.pl-chat-side{background:#172332;color:#f5f8fc}.pl-method-side{background:#e9f0f8;color:var(--pl-ink)}
.pl-compare-side-heading{min-height:98px}.pl-compare-side-heading>span{font:650 10px/1.2 PlooiMono,monospace;letter-spacing:.13em;color:#86a8dc}.pl-method-side .pl-compare-side-heading>span{color:var(--pl-blue)}.pl-compare-side-heading h3{font:650 clamp(23px,2.4vw,32px)/1.15 PlooiDisplay,sans-serif;letter-spacing:-.035em;margin:10px 0 0}
.pl-chat-window{min-height:430px;display:flex;flex-direction:column;border:1px solid #526176;border-radius:12px;background:#1d2a3b;overflow:hidden;box-shadow:0 18px 40px rgba(0,0,0,.13)}
.pl-chat-window-head{display:flex;align-items:center;gap:8px;min-height:46px;padding:0 18px;border-bottom:1px solid #405067;color:#e3eaf4;font:600 11px PlooiMono,monospace}.pl-chat-window-head>span:last-child{margin-left:auto;color:#91a2b9;font-size:10px}.pl-chat-window-dot{width:7px;height:7px;border-radius:50%;background:#91b7eb}
.pl-chat-window-body{flex:1;display:flex;flex-direction:column;gap:17px;padding:27px 22px 22px;overflow:hidden}.pl-chat-history{font:500 11px/1.4 PlooiMono,monospace;color:#8293aa;border-left:1px solid #61738a;padding:2px 0 2px 12px;margin:0 auto 4px 0}.pl-chat-history span{display:block;color:#a9bed8}
.pl-chat-message{border:1px solid #455874;border-radius:11px;padding:14px 16px;max-width:88%;font-size:14px;line-height:1.4}.pl-chat-message small{display:block;font:650 9px/1.2 PlooiMono,monospace;letter-spacing:.08em;color:#abc0db;margin-bottom:8px}.pl-chat-message p{margin:0}.pl-chat-message-user{align-self:flex-end;background:#284b7f;color:#fff;border-color:#507bb3}.pl-chat-message-ai{align-self:flex-start;background:#263549;color:#e5edf8}.pl-chat-message-ai i{display:block;height:5px;border-radius:5px;background:#70829a;opacity:.5;margin-top:10px;width:90%}.pl-chat-message-ai i:nth-last-child(2){width:74%}.pl-chat-message-ai i:last-child{width:52%}
.pl-chat-input{display:flex;justify-content:space-between;align-items:center;margin:0 15px 15px;padding:10px 13px;border:1px solid #617189;border-radius:8px;color:#a5b4c7;font-size:13px}.pl-chat-input span{color:#c7d7e9;font-size:20px}
.pl-method-surfaces{border:1px solid #b7cbe3;border-radius:12px;background:#fcfdff;overflow:hidden;box-shadow:0 18px 40px rgba(25,58,105,.1)}
.pl-pattern-panel{min-height:430px;padding:27px;display:flex;flex-direction:column}.pl-pattern-panel[hidden]{display:none}.pl-surface-head{display:flex;justify-content:space-between;gap:12px;color:#617898;font:650 10px/1.3 PlooiMono,monospace;letter-spacing:.08em;border-bottom:1px solid #d5e0ec;padding-bottom:18px}.pl-surface-head span:last-child{white-space:nowrap;flex:none}
.pl-persona-profile{display:flex;align-items:center;gap:14px;padding:22px 0 24px}.pl-persona-initial{display:grid;place-items:center;width:52px;height:52px;flex:none;border-radius:12px;color:#fff;background:#2e5a96;font:700 27px/1 PlooiDisplay,sans-serif}.pl-persona-profile strong{display:block;font:650 21px/1.15 PlooiDisplay,sans-serif}.pl-persona-profile span{display:block;color:#78879b;font-size:12px;margin-top:4px}
.pl-persona-fields{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}.pl-persona-fields>div{min-height:94px;border:1px solid #d5e0ee;border-radius:7px;padding:13px 15px;background:#f3f7fc}.pl-persona-fields small{font:650 9px PlooiMono,monospace;letter-spacing:.07em;color:#456999}.pl-persona-fields p{font-size:13px;line-height:1.35;margin:8px 0 0;color:#334154}
.pl-surface-source{border-top:1px solid #d7e1ed;padding-top:17px;margin-top:auto;color:#4d6c93;font:600 11px/1.4 PlooiMono,monospace}.pl-surface-source span{color:#9db2cc;padding:0 5px}
.pl-journey-title,.pl-interview-intro{font:650 22px/1.2 PlooiDisplay,sans-serif;letter-spacing:-.03em;margin:25px 0}.pl-journey-stages{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid #cbdbea;border-radius:8px;overflow:hidden}.pl-journey-stages>div{min-height:137px;padding:17px 13px;background:#f4f8fc;border-right:1px solid #cbdbea}.pl-journey-stages>div:nth-child(3){background:#e2edfa}.pl-journey-stages>div:last-child{border-right:0}.pl-journey-stages small{font:650 10px PlooiMono,monospace;color:#6b8cb5}.pl-journey-stages strong{display:block;font:650 17px PlooiDisplay,sans-serif;margin:19px 0 2px}.pl-journey-stages span{font-size:11px;color:#66778d}.pl-journey-curve{width:100%;height:73px;margin:16px 0 15px;overflow:visible}.pl-journey-axis{fill:none;stroke:#c7d6e8;stroke-width:1}.pl-journey-line{fill:none;stroke:#245493;stroke-width:3;stroke-linecap:round}
.pl-interview-questions{border-top:1px solid #d1dfed}.pl-interview-questions>div{display:grid;grid-template-columns:32px 1fr auto;gap:10px;align-items:center;min-height:76px;border-bottom:1px solid #d1dfed}.pl-interview-questions small{font:650 11px PlooiMono,monospace;color:#5c7ca5}.pl-interview-questions p{font-size:16px;line-height:1.3;margin:0}.pl-interview-questions span{font:650 9px PlooiMono,monospace;color:#6e8cb2;letter-spacing:.07em}
.pl-compare-note{font-size:15px;line-height:1.45;margin:20px 0 0;max-width:500px;color:#b6c7dd}.pl-method-side .pl-compare-note{color:#50627a}.pl-pattern-caption{border-top:1px solid #cbd6e4;background:#f7f9fc;color:#6c7b8c;padding:15px 24px;font:500 11px/1.4 PlooiMono,monospace}
.pl-understatement{font:500 clamp(22px,3.1vw,42px)/1.3 PlooiDisplay,sans-serif;max-width:870px;margin:64px 0 0;letter-spacing:-.03em}.pl-understatement strong{color:var(--pl-blue)}

.pl-workflow{background:#edf2f8}
.pl-workflow-grid{display:grid;grid-template-columns:minmax(270px,.72fr) minmax(0,1.28fr);gap:clamp(35px,5vw,76px);align-items:start}
.pl-workflow-steps{position:relative}.pl-step{min-height:250px;border-top:1px solid #c8d4e3;padding:31px 0 42px;color:#536174;transition:color .25s ease}.pl-step:last-child{border-bottom:1px solid #c8d4e3}.pl-step.is-active{color:var(--pl-ink)}.pl-step button{padding:0;border:0;background:none;color:inherit;cursor:pointer;text-align:left;display:flex;gap:24px;align-items:flex-start;width:100%}.pl-step button span{font:600 12px PlooiMono,monospace;color:#6982aa;margin-top:6px}.pl-step button strong{font:600 clamp(24px,2.5vw,35px)/1.1 PlooiDisplay,sans-serif;letter-spacing:-.04em}.pl-step.is-active button strong{color:var(--pl-blue)}.pl-step p{font-size:17px;line-height:1.52;margin:16px 0 0 47px;max-width:340px}
.pl-workflow-stage{position:sticky;top:95px;margin:0;border:1px solid #bdcbdc;border-radius:16px;overflow:hidden;background:var(--pl-paper);box-shadow:0 32px 70px rgba(24,45,75,.12)}
.pl-stage-head{height:48px;display:flex;align-items:center;justify-content:space-between;padding:0 17px;border-bottom:1px solid #d6dee8;font:600 11px PlooiMono,monospace;color:#667587}.pl-stage-head>span:first-child{display:flex;gap:4px}.pl-stage-head i{width:7px;height:7px;border-radius:50%;background:#bec8d6}.pl-stage-head strong{color:var(--pl-blue);font-weight:700}
.pl-stage-image{height:clamp(390px,39vw,570px);overflow:hidden;background:#fff;position:relative}.pl-stage-image img{display:block;width:100%;height:100%;object-fit:cover;object-position:center;transition:transform .8s cubic-bezier(.2,.65,.2,1);transform-origin:center center}.pl-workflow-stage[data-step="1"] img{transform:scale(1.38) translateX(3%)}.pl-workflow-stage[data-step="2"] img{transform:scale(1.5) translateX(-18%)}.pl-workflow-stage[data-step="3"] img{transform:scale(1.65) translateX(-30%)}
.pl-workflow-stage figcaption{display:flex;justify-content:space-between;gap:15px;padding:16px 18px;font:500 12px/1.4 PlooiMono,monospace;color:#617083}.pl-workflow-stage figcaption span:last-child{color:var(--pl-blue);text-align:right}
.pl-demo-note{margin:32px 0 0;color:#6e7d8f;font-size:14px}

.pl-method{background:#fff}.pl-method-showcase{display:grid;grid-template-columns:minmax(215px,.29fr) minmax(0,.71fr);border:1px solid var(--pl-line);border-radius:18px;overflow:hidden;box-shadow:0 18px 60px rgba(23,39,62,.06)}
.pl-method-menu{background:#eef2f7;padding:21px;display:flex;flex-direction:column;gap:7px;border-right:1px solid var(--pl-line)}.pl-method-menu button{text-align:left;padding:21px 18px 23px;background:transparent;border:1px solid transparent;border-radius:12px;cursor:pointer;display:grid;grid-template-columns:30px 1fr;column-gap:12px;row-gap:4px;color:#5d6a7a}.pl-method-menu button[aria-selected="true"]{background:white;border-color:#c9d6e5;color:var(--pl-blue);box-shadow:0 8px 18px rgba(25,58,104,.08)}.pl-method-menu button span{font:600 11px PlooiMono,monospace;grid-row:span 2;margin-top:5px}.pl-method-menu button strong{font:700 24px/1.1 PlooiDisplay,sans-serif;letter-spacing:-.035em}.pl-method-menu button small{font-size:13px;color:#788493}
.pl-method-panel{min-width:0;background:var(--pl-paper)}.pl-method-image-wrap{height:clamp(340px,41vw,610px);background:#f4f7fb;position:relative;display:flex;align-items:center;justify-content:center;overflow:hidden}.pl-method-image-wrap img{max-width:100%;max-height:100%;width:100%;height:100%;object-fit:contain;display:block}.pl-image-open{position:absolute;right:18px;bottom:18px;border:1px solid #c5d3e4;border-radius:999px;background:rgba(252,253,254,.95);color:var(--pl-blue);font-size:13px;font-weight:700;padding:10px 15px;cursor:pointer}.pl-image-open:hover{background:#e9f0fa}
.pl-method-caption{display:grid;grid-template-columns:1fr 1fr;gap:25px;padding:29px 32px;border-top:1px solid var(--pl-line)}.pl-method-caption span{font:600 10px PlooiMono,monospace;letter-spacing:.08em;color:#6b7f9f}.pl-method-caption h3{font:650 clamp(24px,2.7vw,37px)/1.12 PlooiDisplay,sans-serif;letter-spacing:-.04em;margin:8px 0 0}.pl-method-caption p{font-size:16px;line-height:1.5;color:#53606d;margin:2px 0 0}
.pl-scale-note{display:flex;align-items:center;gap:34px;border-top:1px solid var(--pl-line);margin-top:50px;padding-top:30px}.pl-scale-mark{white-space:nowrap;color:var(--pl-blue);font:700 14px PlooiMono,monospace;display:flex;gap:9px;align-items:center}.pl-scale-mark i{width:22px;height:1px;background:#8aa6ce}.pl-scale-note p{font-size:17px;color:#576373;margin:0;max-width:750px}.pl-scale-note strong{color:var(--pl-ink)}

.pl-control{background:#141c29;color:#f8faff}.pl-control-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(40px,7vw,110px);align-items:center}.pl-control .pl-index{color:#91b2e2}.pl-control h2{font-size:clamp(55px,6.7vw,94px)}.pl-control h2 em{color:#9bb8e2}.pl-control-copy>p{font-size:clamp(18px,2vw,24px);line-height:1.5;max-width:570px;color:#c3cedc;margin:0 0 20px}.pl-control-copy .pl-control-secondary{font-size:17px;color:#95a5bb}.pl-inline-link{display:inline-block;color:#b9d2f3!important;font-weight:700;font-size:15px;border-bottom:1px solid #8fb2e5;margin-top:20px;padding-bottom:4px}
.pl-control-demo{border:1px solid #6d89aa;border-radius:16px;background:#f8fafc;color:var(--pl-ink);overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.24)}.pl-demo-top,.pl-demo-foot{display:flex;justify-content:space-between;gap:10px;padding:17px 22px;background:#e7eef7;color:#5c6e83;font:600 10px/1.35 PlooiMono,monospace;letter-spacing:.04em}.pl-demo-foot{background:#f0f4f9;font-weight:500;letter-spacing:0;font-size:11px}.pl-demo-inner{padding:29px}.pl-demo-source{padding:21px 23px;background:#e4ecf7;border-left:3px solid var(--pl-blue);border-radius:7px}.pl-demo-source span,.pl-demo-card-head{font:600 10px/1.3 PlooiMono,monospace;color:#667c9b;letter-spacing:.06em}.pl-demo-source p{font-size:16px;line-height:1.43;margin:8px 0 0}.pl-demo-arrow{margin:13px 0;text-align:center;color:var(--pl-blue)}.pl-demo-card{border:1px solid #bfd0e2;border-radius:10px;padding:20px 22px;background:white;margin-bottom:11px;transition:border-color .25s ease,box-shadow .25s ease}.pl-demo-card.is-kept{border-color:#3c775d;box-shadow:inset 4px 0 #4c8d6c}.pl-demo-card-head{display:flex;justify-content:space-between;gap:10px}.pl-demo-card-head .pl-origin{color:#7b8a9c}.pl-demo-card p{font-size:17px;line-height:1.42;margin:15px 0}.pl-demo-card button{border:0;background:none;padding:0;color:var(--pl-blue);font-size:13px;font-weight:700;cursor:pointer}.pl-demo-card.is-kept button{color:#367455}.pl-demo-card-muted{background:#f8fafc}.pl-rerun{display:flex;justify-content:space-between;align-items:center;width:100%;padding:14px 17px;background:var(--pl-blue);color:white;border:0;border-radius:8px;font-size:14px;font-weight:700;cursor:pointer;margin-top:16px}.pl-rerun:hover{background:#17386e}.pl-demo-feedback{font-size:13px;line-height:1.4;color:#607188;margin:13px 0 0;min-height:20px}

.pl-craft{background:#f5f7fa}.pl-craft-list{border-top:1px solid #cbd7e5}.pl-craft-list article{display:grid;grid-template-columns:80px minmax(0,1fr) 280px;gap:30px;align-items:center;padding:46px 0;border-bottom:1px solid #cbd7e5}.pl-craft-list article>span{align-self:start;margin-top:6px;font:700 15px PlooiMono,monospace;color:var(--pl-blue)}.pl-craft-list h3{font:650 clamp(27px,3.5vw,49px)/1.1 PlooiDisplay,sans-serif;letter-spacing:-.045em;margin:0 0 14px}.pl-craft-list p{font-size:17px;color:#596676;max-width:680px;line-height:1.5;margin:0}.pl-craft-visual{height:148px;border:1px solid #c4d2e2;border-radius:12px;background:#e9f0f8;position:relative;overflow:hidden}.pl-craft-visual-shape{display:grid;grid-template-columns:repeat(2,1fr);gap:9px;padding:18px}.pl-craft-visual-shape i{border-radius:7px;border:1px solid #80a0ca;background:#f9fbfe}.pl-craft-visual-shape i:nth-child(2){border-radius:50%}.pl-craft-visual-shape i:nth-child(3){border-radius:50% 5px 5px 5px}.pl-craft-visual-shape i:nth-child(4){border-radius:5px;background:linear-gradient(145deg,#bfd1eb 50%,#f9fbfe 50%)}.pl-craft-visual-trace i{position:absolute;width:55px;height:55px;border-radius:50%;border:1px solid #6b90be;background:#f9fbfe;top:46px}.pl-craft-visual-trace i:nth-child(1){left:25px}.pl-craft-visual-trace i:nth-child(2){left:110px}.pl-craft-visual-trace i:nth-child(3){left:195px;background:#bcd1ec}.pl-craft-visual-trace:before,.pl-craft-visual-trace:after{content:"";position:absolute;top:73px;height:1px;width:33px;background:var(--pl-blue)}.pl-craft-visual-trace:before{left:80px}.pl-craft-visual-trace:after{left:165px}.pl-craft-visual-state{display:flex;flex-direction:column;justify-content:center;gap:8px;padding:18px}.pl-craft-visual-state i{font:700 11px PlooiMono,monospace;font-style:normal;letter-spacing:.05em;border-radius:5px;padding:5px 11px;width:max-content;background:#d7e8dc;color:#386b4d}.pl-craft-visual-state i:nth-child(2){background:#f6eacb;color:#8a641d;margin-left:65px}.pl-craft-visual-state i:nth-child(3){background:#d3e0f1;color:#2e5789;margin-left:132px}.pl-craft-conclusion{margin-top:65px;max-width:950px}.pl-craft-conclusion p{font:600 clamp(24px,3.2vw,41px)/1.25 PlooiDisplay,sans-serif;letter-spacing:-.03em;margin:0}

.pl-product{background:#fff}.pl-film{border-radius:15px;overflow:hidden;border:1px solid #cbd5e0;background:#10151e;box-shadow:0 20px 55px rgba(25,44,74,.1)}.pl-film-concept{margin-top:24px}.pl-film video{display:block;width:100%;max-height:740px;aspect-ratio:16/9;background:#10151e}.pl-film-meta{display:flex;justify-content:space-between;gap:15px;padding:15px 21px;color:#dbe5f3;font:600 11px/1.4 PlooiMono,monospace}.pl-close{display:grid;grid-template-columns:1fr 1fr;gap:50px;border-top:1px solid var(--pl-line);margin-top:80px;padding-top:50px}.pl-close span,.pl-related>span{font:600 11px PlooiMono,monospace;color:#72819a;letter-spacing:.07em}.pl-close h3{font:650 clamp(35px,4.5vw,64px)/1.05 PlooiDisplay,sans-serif;letter-spacing:-.045em;max-width:570px;margin:12px 0 0}.pl-close p{font-size:19px;line-height:1.55;color:#536172;margin:0}.pl-final-actions{margin-top:40px}.pl-related{display:flex;flex-wrap:wrap;gap:19px 32px;align-items:center;border-top:1px solid var(--pl-line);margin-top:78px;padding-top:30px}.pl-related a{color:var(--pl-blue);font-size:15px;font-weight:700;border-bottom:1px solid #aec1db}

.pl-image-dialog{position:fixed;inset:3vh 3vw;margin:auto;max-width:94vw;max-height:94vh;background:#fff;border:1px solid #b3c2d4;border-radius:12px;padding:58px 16px 16px;box-shadow:0 35px 100px rgba(0,0,0,.45)}.pl-image-dialog::backdrop{background:rgba(9,19,34,.78)}.pl-image-dialog img{display:block;max-width:100%;max-height:calc(94vh - 130px);object-fit:contain;margin:auto}.pl-image-dialog p{font:500 13px PlooiBody,sans-serif;text-align:center;color:#556070;margin:11px 0 0}.pl-image-dialog button{position:absolute;right:15px;top:14px;border:0;background:#e8eff8;color:#143d79;padding:7px 14px;border-radius:999px;font:700 13px PlooiBody,sans-serif;cursor:pointer}

@media(max-width:1100px){.pl-hero-inner{grid-template-columns:1fr .75fr}.pl-fold-card{width:170px}.pl-workflow-grid{grid-template-columns:.78fr 1.22fr}.pl-craft-list article{grid-template-columns:60px 1fr 230px}.pl-craft-visual-trace i:nth-child(3){left:160px}.pl-craft-visual-trace i:nth-child(2){left:90px}.pl-craft-visual-trace:before{left:75px;width:18px}.pl-craft-visual-trace:after{left:145px;width:18px}}
@media(max-width:800px){.pl-wrap{width:min(100% - 36px,1320px)}.pl-hero-inner{grid-template-columns:1fr;min-height:0;padding-top:100px}.pl-hero-copy{padding:64px 0 20px}.pl-hero-form{height:350px;min-height:0;max-width:570px;width:100%;margin:15px auto 35px}.pl-fold-card{width:170px}.pl-hero-bottom{padding-top:16px}.pl-meta{grid-template-columns:repeat(2,1fr);gap:28px}.pl-section{padding:90px 0}.pl-contrast{grid-template-columns:1fr;gap:15px}.pl-contrast-label{margin-top:15px}.pl-contrast-track{overflow-x:auto}.pl-contrast-track span{min-width:95px}.pl-workflow-grid{display:flex;flex-direction:column}.pl-workflow-stage{position:relative;top:auto;order:-1;width:100%}.pl-stage-image{height:clamp(350px,63vw,510px)}.pl-workflow-steps{display:grid;grid-template-columns:repeat(2,1fr);gap:0 20px}.pl-step{min-height:205px}.pl-step p{margin-left:0}.pl-method-showcase{grid-template-columns:1fr}.pl-method-menu{flex-direction:row;overflow-x:auto;border-right:0;border-bottom:1px solid var(--pl-line)}.pl-method-menu button{min-width:190px}.pl-method-image-wrap{height:480px}.pl-control-grid{grid-template-columns:1fr}.pl-control-demo{max-width:650px}.pl-craft-list article{grid-template-columns:50px 1fr}.pl-craft-visual{display:none}.pl-close{grid-template-columns:1fr;gap:25px}}
@media(max-width:600px){.pl-hero-inner{padding-top:105px}.pl-hero-copy{padding-top:38px}.pl-hero-copy h1{font-size:clamp(49px,12vw,70px);line-height:.98;margin-bottom:28px}.pl-hero-copy>p{font-size:19px}.pl-actions{align-items:stretch}.pl-button{font-size:14px;min-height:50px}.pl-hero-form{height:335px}.pl-fold-card{width:148px;padding:13px}.pl-fold-card strong{font-size:18px}.pl-fold-card span{font-size:11px}.pl-fold-card-brief{top:4%}.pl-fold-card-interview{top:22%}.pl-fold-card-insight{top:51%}.pl-fold-card-persona{top:74%}.pl-hero-bottom span:last-child{display:none}.pl-meta{gap:24px 15px}.pl-meta strong{font-size:14px}.pl-section-intro h2,.pl-control h2{font-size:clamp(46px,11vw,64px)}.pl-section-intro>p{font-size:18px}.pl-contrast-track span{font-size:13px;min-width:80px;padding:12px 5px}.pl-understatement{margin-top:42px}.pl-stage-image{height:270px}.pl-workflow-stage[data-step] img{transform:none}.pl-workflow-stage figcaption{font-size:10px}.pl-workflow-steps{grid-template-columns:1fr}.pl-step{min-height:0;padding:23px 0}.pl-step button strong{font-size:25px}.pl-step p{font-size:15px;margin:10px 0 0 40px}.pl-demo-note{font-size:13px}.pl-method-menu{padding:12px}.pl-method-menu button{min-width:155px;padding:15px 12px;grid-template-columns:1fr}.pl-method-menu button span{grid-row:auto}.pl-method-menu button strong{font-size:19px}.pl-method-menu button small{font-size:11px}.pl-method-image-wrap{height:340px}.pl-image-open{bottom:10px;right:10px;padding:8px 11px}.pl-method-caption{grid-template-columns:1fr;padding:23px;gap:14px}.pl-method-caption p{font-size:15px}.pl-scale-note{display:block}.pl-scale-note p{margin-top:14px;font-size:15px}.pl-control-copy>p{font-size:18px}.pl-demo-top,.pl-demo-foot{font-size:9px}.pl-demo-inner{padding:18px}.pl-demo-card{padding:16px}.pl-demo-card p{font-size:15px}.pl-craft-list article{grid-template-columns:34px 1fr;gap:12px;padding:29px 0}.pl-craft-list h3{font-size:28px}.pl-craft-list p{font-size:15px}.pl-close h3{font-size:42px}.pl-close p{font-size:17px}.pl-film-meta{font-size:9px}.pl-related{gap:17px 24px}}
@media(max-width:800px){.pl-stage-image img{transform:none!important;object-fit:cover;object-position:0% center;transition:object-position .8s cubic-bezier(.2,.65,.2,1)}.pl-workflow-stage[data-step="0"] img{object-position:0% center}.pl-workflow-stage[data-step="1"] img{object-position:35% center}.pl-workflow-stage[data-step="2"] img{object-position:70% center}.pl-workflow-stage[data-step="3"] img{object-position:100% center}}
@media(max-width:800px){.pl-pattern-compare-top{align-items:flex-start;flex-direction:column;gap:13px}.pl-pattern-compare-grid{grid-template-columns:1fr}.pl-compare-side-heading{min-height:0;margin-bottom:22px}.pl-chat-window,.pl-pattern-panel{min-height:365px}.pl-chat-side,.pl-method-side{padding:30px}.pl-compare-note{max-width:none}}
@media(max-width:600px){.pl-pattern-compare-top{padding:17px}.pl-pattern-compare-top>span{font-size:10px}.pl-pattern-tabs{flex-wrap:nowrap;max-width:100%;overflow-x:auto;padding-bottom:3px}.pl-pattern-tabs button{white-space:nowrap;padding:8px 11px;font-size:12px}.pl-chat-side,.pl-method-side{padding:22px 17px}.pl-compare-side-heading h3{font-size:25px}.pl-chat-window{min-height:350px}.pl-chat-window-body{padding:19px 14px;gap:13px}.pl-chat-message{max-width:94%;font-size:13px}.pl-pattern-panel{padding:18px;min-height:365px}.pl-persona-profile{padding:20px 0}.pl-persona-profile strong{font-size:18px}.pl-persona-fields{gap:7px}.pl-persona-fields>div{padding:10px;min-height:100px}.pl-persona-fields p{font-size:11px}.pl-journey-stages>div{padding:13px 7px;min-height:110px}.pl-journey-stages strong{font-size:13px;margin-top:15px}.pl-journey-stages span{font-size:10px}.pl-interview-questions>div{grid-template-columns:25px 1fr}.pl-interview-questions p{font-size:14px}.pl-interview-questions span{display:none}.pl-surface-source{font-size:9px}.pl-pattern-caption{padding:13px 17px;font-size:10px}.pl-understatement{font-size:clamp(25px,7vw,34px)}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto!important}.pl-fold-wires path{animation:none}[data-reveal]{opacity:1;transform:none;transition:none}.pl-stage-image img,.pl-button{transition:none}}

/* Case additions: the longer workflow and an honest alpha status. */
.pl-workflow-reach{margin-top:clamp(64px,8vw,110px);border-top:1px solid #bdcbdc;padding-top:clamp(38px,5vw,70px)}
.pl-reach-heading{display:grid;grid-template-columns:minmax(230px,.65fr) minmax(0,1.15fr);gap:18px 58px;align-items:start}
.pl-reach-heading .pl-index{grid-column:1/-1}
.pl-reach-heading h3{font:650 clamp(34px,4.5vw,62px)/1.06 PlooiDisplay,sans-serif;letter-spacing:-.04em;margin:0;max-width:610px}
.pl-reach-heading p{font-size:18px;line-height:1.55;color:#536172;margin:0;max-width:650px}
.pl-diamond-map{margin-top:52px;background:#f9fbfe;border:1px solid #b9c9dd;border-radius:18px;overflow:hidden;box-shadow:0 20px 50px rgba(35,72,120,.08)}
.pl-diamond-map-head{display:flex;justify-content:space-between;align-items:center;gap:18px;padding:19px 25px;border-bottom:1px solid #d3deeb;font:650 11px/1.4 PlooiMono,monospace;letter-spacing:.07em;color:#62758f}
.pl-diamond-map-head a{color:var(--pl-blue);font:700 13px/1.35 PlooiBody,sans-serif;letter-spacing:0;text-decoration:underline;text-underline-offset:4px}
.pl-diamond-visual{display:flex;align-items:center;min-height:320px;padding:28px;background:radial-gradient(#9cb1ce 1px,transparent 1px);background-size:24px 24px}
.pl-diamond-input{position:relative;z-index:1;display:flex;flex:none;width:94px;height:94px;flex-direction:column;align-items:center;justify-content:center;text-align:center;margin-right:28px;background:#fff;border:2px solid #335e98;border-radius:50%;color:#203c68;box-shadow:0 8px 22px rgba(30,68,121,.11)}
.pl-diamond-input::after{content:"";position:absolute;left:100%;top:50%;width:29px;height:2px;background:#335e98}
.pl-diamond-input span{display:block;font:700 9px/1.3 PlooiMono,monospace;letter-spacing:.08em;color:#587298;margin-bottom:5px}
.pl-diamond-input strong{display:block;font:650 16px/1.12 PlooiDisplay,sans-serif;letter-spacing:-.025em}
.pl-diamond-pair{position:relative;flex:1;min-width:0;height:280px}
.pl-diamond-pair>svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible;filter:drop-shadow(0 14px 18px rgba(43,75,123,.1))}
.pl-diamond-shape{stroke:#fff;stroke-width:2}
.pl-diamond-shape-discover{fill:#bbd4f0}.pl-diamond-shape-define{fill:#91b7e0}.pl-diamond-shape-develop{fill:#b5bdec}.pl-diamond-shape-deliver{fill:#93a2d8}
.pl-diamond-axis{stroke:#fff;stroke-width:2;stroke-dasharray:4 8;opacity:.65}
.pl-diamond-phases{position:absolute;inset:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));color:#183253}
.pl-diamond-phases>div{min-width:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:9px;text-align:center;padding:12px 5px}
.pl-diamond-phases span{font:700 9px/1.2 PlooiMono,monospace;letter-spacing:.04em;white-space:nowrap}
.pl-diamond-phases strong{font:700 clamp(17px,1.8vw,25px)/1.1 PlooiDisplay,sans-serif;letter-spacing:-.035em}
.pl-diamond-phases small{font:600 11px/1.35 PlooiBody,sans-serif}
.pl-prototype{margin:0 0 clamp(65px,8vw,110px);border:1px solid #c3d0df;border-radius:16px;overflow:hidden;background:#fff;box-shadow:0 22px 56px rgba(28,49,81,.09)}
.pl-prototype-image{overflow-x:auto;line-height:0;background:#e8edf4;position:relative}
.pl-prototype-image img{display:block;width:100%;height:auto}
.pl-prototype-hint{display:none}
.pl-prototype figcaption{display:grid;grid-template-columns:minmax(180px,.7fr) minmax(0,1.3fr) auto;gap:25px;align-items:start;padding:23px 28px}
.pl-prototype figcaption span{font:650 11px/1.5 PlooiMono,monospace;letter-spacing:.07em;color:#486e9f}
.pl-prototype figcaption p{font-size:16px;line-height:1.45;color:#536172;margin:0}
.pl-prototype figcaption a{font-size:13px;font-weight:650;color:#254e86;white-space:nowrap;text-decoration:underline;text-underline-offset:4px}
.pl-status{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #cbd5e0;border-bottom:1px solid #cbd5e0;margin:28px 0 68px}
.pl-status>div{padding:27px 28px 30px 0}
.pl-status>div+div{border-left:1px solid #cbd5e0;padding-left:28px}
.pl-status span,.pl-film-heading span{display:block;font:650 11px PlooiMono,monospace;letter-spacing:.08em;color:#637fa8;margin-bottom:18px}
.pl-status strong{font:650 clamp(22px,2.5vw,32px)/1.15 PlooiDisplay,sans-serif;letter-spacing:-.025em}
.pl-status p{font-size:16px;line-height:1.45;color:#657183;margin:10px 0 0;max-width:320px}
.pl-film-concept{margin-top:0;max-width:1100px;margin-left:auto;margin-right:auto}
.pl-film-heading{display:grid;grid-template-columns:1fr 1fr;gap:35px;padding:30px 34px;background:#eef3f9}
.pl-film-heading h3{font:650 clamp(24px,3vw,39px)/1.1 PlooiDisplay,sans-serif;letter-spacing:-.03em;color:#172d4b;margin:0}
.pl-film-heading p{font-size:16px;line-height:1.5;color:#556779;margin:0}
.pl-film-heading span{margin-bottom:12px}
@media(max-width:900px){.pl-diamond-visual{overflow-x:auto;padding:18px}.pl-diamond-input{width:80px;height:80px;margin-right:22px}.pl-diamond-input::after{width:23px}.pl-diamond-input strong{font-size:14px}.pl-diamond-pair{flex:0 0 630px;height:240px}.pl-prototype figcaption{grid-template-columns:1fr 1.5fr}.pl-prototype figcaption a{grid-column:2}.pl-status{grid-template-columns:1fr}.pl-status>div,.pl-status>div+div{border-left:0;border-top:1px solid #cbd5e0;padding:20px 0}.pl-status>div:first-child{border-top:0}.pl-film-heading{grid-template-columns:1fr}}
@media(max-width:600px){.pl-reach-heading{grid-template-columns:1fr}.pl-diamond-map{margin-top:32px}.pl-diamond-map-head{align-items:flex-start;flex-direction:column;padding:17px}.pl-diamond-pair{flex-basis:680px;height:220px}.pl-diamond-phases strong{font-size:19px}.pl-diamond-phases small{font-size:10px}.pl-prototype-image img{min-width:720px}.pl-prototype-hint{display:block;position:sticky;left:100%;bottom:0;width:max-content;margin-top:-34px;padding:8px 11px;background:#172d4b;color:#fff;font:650 10px PlooiMono,monospace;line-height:1.2;border-radius:5px 0 0 0}.pl-prototype figcaption{display:block;padding:20px}.pl-prototype figcaption p{font-size:14px;margin:12px 0}.pl-prototype figcaption a{font-size:12px}.pl-film-heading{padding:22px}.pl-film-heading p{font-size:14px}}